Artificial Intelligence (AI): Introduction and How KLIK Group Approach It

Artificial Intelligence (AI) has advanced rapidly and widely over the past decade. Whether we realize it or not, AI has become an integral part of our daily lives. We encounter it in various forms, from route recommendations on Google Maps to chess-playing systems that act as our opponents. Today, AI has become a transformative technology that is changing the way we live and how industries operate.

As we enter this digital era, AI has become more accessible to the public due to the availability of high-computing-power devices at more affordable prices. Its applications are now increasingly diverse, ranging from facial recognition at entry gates to the automatic generation of transcripts for meetings conducted on online platforms.

How Does AI Work?

AI involves computer systems capable of performing tasks that typically require human involvement by managing data. This process is aided by machine learning, where algorithms enable computers to learn from data and improve their performance over time.

For example when you watch content on Netflix, the recommendation section might suggest the movie Escape Room because you like Squid Game show. Whether you realize it or not, Netflix processes data based on the movies you like and the ones you watch most frequently, then recommends them to you.

Today, AI is not just limited to provide recommendations but also with the advancement technology, the definition and capabilities of AI are increasingly sophisticated, helping industries optimize their workflows.

So, What is the Role of Machine Learning?

As we learned earlier, AI learns from the data we provide. This is where Machine Learning (ML) plays a crucial role and serves as the core of many AI applications.

In short, ML enables computer systems to learn from data, recognize patterns, and make predictions without being explicitly programmed. With this capability, ML can automate tasks, recognize speech, classify images, and much more. Its ability to learn from experience is what makes Machine Learning a critical foundation in the development of AI.

Advantages and Challenges of AI

Like any technology, AI has two sides: advantages and challenges. On one hand, AI helps companies streamline workflows, reduce human error, and improve accuracy. AI also opens the door to innovation and more personalized user experiences.

On the other hand, the rapid advancement of AI raises concerns about its impact on human jobs, the potential for algorithmic errors, and privacy violations from managed data. Therefore, companies need governance over resources to maximize the benefits of AI while minimizing its risks.

AI as the Next Step in KLIK Group's Digital Transformation

KLIK Group whose primary business focus lies in the technology sector as an application and system developer, as well as a provider of technical operational support, is no stranger to AI.

At the end of 2018, KLIK Group successfully completed an AI-based project where we developed a survey data collection application. The main feature we provided was handwriting character detection and this application was implemented on several virtual machines with a high-availability setup.

Not only that, with the increasing demand and need for AI, KLIK Group has also been developing AI-based applications and systems, including:

• Developing custom models for object classification in document management systems
• Video analysis utilizing CCTV cameras
• Optical Character Recognition (OCR) for various business forms
• Sentiment analysis leveraging generative AI technology
• Utilizing AI-assisted technology for developing applications with specific complexities.

Our Approach to AI strengthens our commitment to continuously improve services and meet client expectations in achieving digital transformation.

We are confident that the implementation of AI and the utilization of ML we are undertaking will have a broader positive impact on the development of products and services for KLIK Group's clients.

Approach AI = Approach Your Goals!

With thorough planning and proper implementation to your existing system, the application of AI can bring numerous benefits to your company!

With over 11 years of experience in delivering Digital Transformation, Klik Group is ready to take your business to the next level!

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